Add spaces between paragraphs

Online type can move around depending on the browser and the computer through which your readers view it. You may have taken great care to indent each paragraph before you posted, but even substantial indents may show up only as tiny zags of text when posted, or not show up at all.

Make it easy on your readers' eyes—and also help them to keep track of their location in your text (especially if they are reading you on a PDA or cellphone)—by adding the extra space.

Keep your paragraphs short

Keep your paragraphs to two or three sentences maximum in a blog. Reading text on the screen is not the same as reading it in a book or in a magazine or newspaper.

If your readers see chucks of information that they are going to be able to absorb one block at a time, they will be more inclined to keep reading. They will also get your meaning more rapidly.

Even paragraphs of only one sentence can be effective.

Or just one word.

Seriously.

(As long as you don't do it too often.)