Keep your paragraphs short

Keep your paragraphs to two or three sentences maximum in a blog. Reading text on the screen is not the same as reading it in a book or in a magazine or newspaper.

If your readers see chucks of information that they are going to be able to absorb one block at a time, they will be more inclined to keep reading. They will also get your meaning more rapidly.

Even paragraphs of only one sentence can be effective.

Or just one word.

Seriously.

(As long as you don't do it too often.)