Monday, January 19, 2009

Give value to your readers

Before you press the "Publish Post" button, ask yourself whether you have given your readers something that will bring them back to read your blog another day. Your obligation to your audience can be compared to filling their travel mugs with rich, aromatic, deeply satisfying coffee rather than a watery instant caffeinated drink: you want them to come back to your coffee dispenser for regular refills.

Every single post you write should have some value for your readers. If you are selling a product or service, this may be a useful tip, information about a product update, a business-related contest or advance notice about a sale. The value may also be pure entertainment — an interesting news story related to your mutual line of work, or an update on a story you've been telling about your company.

The only way to draw people back to your blog again and again is to do the best you can to give them information they are glad they acquired — every single time. (You won't actually be able to do it every single time, so cut yourself a little slack. But it's definitely the goal to aim for.)

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